@ Cinnaholic: The Sharks just Changed your Business Model

By: Pete Troshak
Twitter: @Shak74
Website: www.Shak74.com

Florian and Shannon Radke are the owners of Cinnaholic, a cinnamon bun company that offers a unique boutique retail experience featuring delicious cinnamon buns (judging by the reactions of the Sharks) with over 30 frosting and 30 topping choices for customers to customize their cinnamon buns. Their buns are safe for people with food allergies; they contain no dairy or egg products and are cholesterol free. This makes their product safe for the over 50 million Americans with an intolerance for dairy, and 5 million people with severe food allergies. Cinnaholic’s buns are also 100% vegan, which is a popular buzzword in food today and a consistently growing market. The have one retail location and did $260,000 in sales last year, and were asking $200,000 for 20% of the company to open up another retail location. They have a minor online sales presence but seemed to have their hearts set on expanding through more physical locations, and not cyberspace.

Cinnaholic: Feed the Sharks, or They will Feed on You

By: Darci Phillips, 
Writer & Entrepreneur

On last week’s episode of Shark Tank, the luck seemed to be with the entrepreneurs as three of the four of them made deals with the Sharks. It is interesting to note that two of those three deals were for food and drink products, which can be a very tricky and temperamental market.

The Radke’s waded into the tank with their custom cinnamon roll business, Cinnaholic. The moment they entered the Tank, many of us watching fully expected these two to go the way of so many others with food offerings that have appeared on the show – out the door with no deal. But it turns out they knew that to avoid being eaten alive, they had to give the Sharks something else to satiate their vicious hunger.