By: Pete TroshakTwitter: @shak74
Website: www.shak74.com
Daryl Stevenett has invented seemingly magic pills called Life Caps. Just take one pill in place of eating a meal and Stevenett claims that you will have all the nourishment you need and never be hungry. According to Stevenett, the pills even have a special side effect – losing a pound of weight a day while on them. The pills have a five year shelf-life and cost roughly a dollar per pill retail. Daryl markets the pills to campers, hunters,and hikers, and to anyone who want to have a bottle on hand in case of emergencies such as earthquakes, tornadoes, and hurricanes. He claims that he has gone as long as 17 days without food living just on Life Caps and water, and that he walked into the Shark Tank on an 8 day fast living only on the pills and water. He has averaged almost $100,000 in sales of the pills per year for four years, and arrived at the Shark Tank looking for a $200,000 investment for 30% of his company. Although Stevenett failed to land a deal, his pitch sure left us with many mistakes to learn from.
