Takeaways: Social Media, Story Time, and a Deck of Cards

By: Matt Turner,
Writer and Entrepreneur

There were certainly a lot of lessons learned in the Shark Tank this week for both the entrepreneurs on the show and the fans watching. Here are some of the Key Takeaways from this week's episode (Season 5, Episode 15):

1. SMO & the Changing Landscape of Social Media

Entrepreneur: Susan Peterson
Company: Freshly Picked
Proposal: $150,000 for 10%

Susan Peterson, who came into the Shark Tank asking for an investment for her baby shoe moccasin company, beautifully portrayed the opportunities available to all entrepreneurs through Social Media Optimization (SMO).