@ Cow Wow Cereal Milk: An Udder Fail

Cow Wow Cereal Milk is a drink for kids which tastes like the leftover milk at the bottom of the cereal bowl. Chris Pouy and Tiffany Panhilason came into the Shark Tank seeking a whopping $250,000 for 10% of their company which has only grossed $20,000. But their poor evaluation was only the first of many mistakes to come.

Chris and Tiffany thought of their big idea after visiting a yogurt store and wondering why yogurt comes in so many different flavors, whereas milk only comes in three (chocolate, vanilla, and strawberry). So they set out to create a new line of milk flavors which are made to taste like that leftover milk everyone loves to slurp out of the bottom of their cereal bowls. Like most entrepreneurs, they looked at their specific industry, which is the flavored-milk case is a $1.5 billion one, and figured that all they need is to have 1% of it to be super rich.