Showing posts with label eyebloc. Show all posts
Showing posts with label eyebloc. Show all posts

Sunday, January 12, 2014

Eyebloc: Selling Fear

With the rapid advancement of modern technology come dangerous and potentially harmful side effects which are often thought to be beyond our ability to control. The average consumer usually assumes that they will blend in with the thousands of users of any given technology, and are hardly bothered by the thought of third parties having access to their personal information, one way or another. Few are skeptical, and even fewer allow that skepticism to hinder their purchasing of the devices that fill our homes, cars, and pockets. After all, don't we all think we are invulnerable? I mean, just because something happened to some man or woman from another state or country, what are the chances of it happening to me?

CJ Isakow created his product, Eyebloc, on the basis that people do in fact care and feel that they are subject to the dangers of modern technology. More specifically, the Eyebloc is designed to block webcams on devices including laptops, smartphones, and tablets, to prevent hackers from accessing them in order to take unapproved pictures of their targets in their homes. Isakow says that this happens everyday, and not just to the celebrities we all hear about on the news. It happens to standard, regular citizens, and it happens when they least expect it.