Why Cheek'd Failed to get a Deal in the Tank

By: Pete Troshak
Twitter: @Shak74
Website: www.Shak74.com

Lori Cheek was an architect who made a lot of money and had a fashionable wardrobe while working for Christian Dior. She sold her posh wardrobe and gave up her swanky apartment to follow her dream of building relationships instead of buildings, by creating a new dating service. She was living on her friend's sofas so she can afford her business and help people connect in a new way. Will her desire to bring love to the world melt the usually icy hearts of the Sharks, or will they decide that Lori Cheek is giving love a bad valuation?

Mark Cuban Calls This Entrepreneur "Delusional"

Lori Cheek from New York City walked into the Shark Tank seeking $100,000 for 10% of her business, Cheek'd. Cheek'd, as Lori explained, is essentially online dating in reverse. It's a way for individuals seeking companionship to approach a perspective date by means of a non-intrusive gesture as simple as slipping a card to him/her. Each card contains an ice-breaking  pickup line and a special code, which can be used to look up the person's profile on the Cheek'd website. Using this method, no personal information is given until both parties are fully ready.


At first glance this business seemed like a great idea. Wait. No it didn't. It's a horrible idea and here's why: