Aaron Bruce and his wife entered the Shark Tank with their revolutionary product, Angel Lift. Angel Lift is a way to dramatically decrease face wrinkles without needing any injections or surgery. The piece is simply inserted under one's lips and within 30 days, most of the wrinkles are gone. Aaron was seeking a $500,000 investment in exchange for 10% of his company. But he didn't have an easy time getting it.
Although the product was not yet available to the masses when it appeared on Shark Tank, Aaron claimed that
Angel Lift did $3 million in sales and generated $1.2 million in profit, in the smallest live shopping channel in the country. At that point, he pulled out the patent-pending product to perfect the product and build out the brand.
Huh?!
