Showing posts with label peer pressure. Show all posts
Showing posts with label peer pressure. Show all posts

Saturday, March 1, 2014

Shortstacks and Peer Pressure

By: Elizabeth François, Writer & Designer
Twitter: @elizfrancois
Facebook: Elizabeth's Note Book


Erica Barrett, the founder and CEO of Southern Culture Artisan Foods, a breakfast lifestyle brand, stepped into the Shark Tank seeking $100,000 for a 25% stake in her company.

Erica’s love for cooking started at the age of nine when she received her first cookbook from her grandmother, The Good Housekeeping Cook Book (red and white checkered hard cover). She started to experiment with recipes, honing her craft which eventually led her to become the grand prizewinner at the Lea & Perris and FoodNetwork.com cooking contest. So it was no surprise that she would be inspired one day, and that day happened when she went to pick up ingredients at the grocery store to make a breakfast of pancakes for her husband. Erica realized that something was missing from the grocery aisle: a no-fuss way to make pancakes. Ding!